7 Reasons Your Startup's Wellness Benefits Need to Go Mobile

Over the past decade, mobile devices have changed several industries. At the moment, their impact can be seen and felt in one particular gigantic industry: corporate wellness.

In an industry estimated to be worth $ 6 billion and reported to hit $ 10 billion next year, corporate wellness programs offer employee’s incentives and opportunities to reduce stress levels and increase their overall health in an attempt to improve productivity.

With the advent of mobile devices, it seems logical to use them in conjunction with a corporate wellness program mainly because nearly everyone in the US has one. Coupled with the widespread adoption of mobile devices, your new corporate wellness program has a really good chance of running much more efficiently for these 7 reasons:

1. Return on Investment

According to an HBR report, Johnson & Johnson was able to gain $ 2.71 for every dollar spent on their rather famous wellness program. As you probably know, every project with a return on investment this high is well worth a consideration. This was without the aid of mobile apps or tracking. Doctors Richard Milani and Carl Lavie further demonstrated that point in a study they performed nearly 10 years ago. The bottom line: Every dollar invested in employee wellness programs yielded $ 6 in health care savings.

2. Reduced Health Risks

As well as having benefits for the company, the two doctors also found that nearly 60 percent of those classified as “at risk” of cardiac issues saw an improvement in their health upon their return. Since wellness programs can focus on relaxation and exercise, the health of all employees can improve (as long as they take advantage of the programs).

Over time, this also brings benefits for employers because they spend less on health coverage. Companies like HealthyYOU Vending are reporting additional benefits including reduced absenteeism, increased productivity, decreased employee turnover rate due to stress, increased collaboration and improved overall workforce morale. With these factors in place, they can contribute to the growth of the business.

3. Employee Engagement

If employees aren’t engaged in their own wellness program, there is a real risk of it failing immediately. Employees should be allowed to contribute in order to prevent repetitive activities and experiences.

One example is to create friendly competitions between employees or teams within the company, in an area of the program, such as fitness. Using apps for iOS and Android, teams can view and compare their fitness goals, achievements and competition results.

Instead of working on fitness goals alone, they can motivate each other and hopefully build camaraderie in the workplace. With devices such as a Fitbit or RunKeeper, this is made easier than ever before.

4. Highlight Automation

By automating the process and giving employees real-time access on their mobile devices, the whole system is transparent and employees are rewarded immediately.

5. Highlight Disagreement

With many businesses, there seems to be disagreement and apathy between the upper levels of management when it comes to introducing a corporate wellness program. With a manager who is known for being unhealthy or having a burger every lunchtime, the question arises over their ability to motivate their team to be health-conscious as part of a wellness program.

With a mobile app in tow, this problem is removed because key managerial figures will have an input into the program. Whilst spearheading the whole process, this can all be tracked within the mobile app and the disagreement issue is removed.

6. Monitor Success

By involving technology, it’s incredibly easy to track the involvement of employees and monitor the program’s performance.

Automating the process and taking advantage of mobile analytics allows the company to know exactly what’s going on at all times. Data is available in real-time to know how employees are using the program. With the right app and mobile tracking features, you could even see exactly what features are popular and what features employees aren’t using.

7. Assess Third-Party Vendor Success

Within a corporate wellness program, companies may include agreements or offer discounts with other businesses for employees to use, such as a gym membership or spa, or even a drinks supplier to increase water intake. With the right mobile app set up, employers can review how many employees are taking advantage of discounts and what are the most popular options.

By automating this whole process, data is gathered automatically and you have full control over your corporate wellness program rather than guessing and hoping. Over time, you can make adjustments and optimize what your program offers. Once you have the balance right, existing employees will be happy and new employees will feel motivated to join your company wellness program.